Services

Training & Consultancy

The primary services are employee-training and management consultancy. It is all about taking the client company to the next level. ,

Many companies tend to 'do as usual' or at some point overlook opportunities for improvement and growth. The reason for this might be that the focus is suddenly more on internal processes, product development or streamlining the organization.

Problems arise in case focus is more on the internal aspects or even on the expense of contact with the market, customers and not least feeling with the competitive landscape. It is a great idea to frequently get an external perspective on strategy and inititatives of the company.

Outcome for the client company

The purpose is always to take your company to the next level.

It might be that sales have stagnated ? Or the situation might be that you have a lot of activity on your website or at social media, but customers are for some reason not really engaging with your company. Or you are facing another situation.

The client company gets a tailor-made solution in terms of employee training to improve for instance the delivery of the customer experience, the performance in customer-facing touch-points and similar challenges; - and/or consultacy with hands-on suggestions for initiatives, implementation and a follow-up plan.

Ask yourself this

Segmentation. Are we targeting the optimal target audience? Do we reach the audience?
Do we have the best possible media mix? Do we have relevant content at the different platforms?
Positioning. Is our branding relevant? Does the target audience understand the message? Is it time to change or adjust the message?
What happens on the 'customer journey'? What should we offer the customer during the journey? How do we ensure that the customer has a good customer experience?
Can we engage our customers more? And do we convert customer engagement to concrete value?
Can we increase sales to existing customers?
And to new ones? Can we improve conversion of customers to loyal customers?
Do we have the optimal mix of contact points and sales channels?

And more/other challenges could probably be identified in your company.

Contact

Mobile: +45 60 68 02 80 / Mail: info@marketingadvice.dk / LinkedIn: https://www.linkedin.com/in/helle-haurum-7433115/

Or simply use the contact-formular beneath.

Offers are tailormade to your company's need.

About Helle Haurum

I founded Marketing Advice in 2015. From the very first day, the purpose of Marketing Advice has been and still is to advise and develop the client company with a strong focus on branding and marketing at and across all touch-points along the customer journey.

I am a specialist in navigating between digital and physical media and sales channels and I understand how to create value and communicate in a world filled with critical and knowledgeable consumers and customers.

I work with companies across industries and of varying sizes. I have great success in guiding the client company to develop and prosper in the marketplace. For instance, I have helped engineering companies, designers, and health professional companies (and other types of companies) to market and communicate their products and services in an efficient manner. Furthermore, I have assisted quite a lot of start-ups and younger companies in obtaining a foothold in the marketplace by analyzing and understanding what is perceived as relevant and interesting about the (innovative) product or service - from the customer's point of view.

My background lies in financial services, the media industry, and consultancy. Also, I teach marketing in higher education (Copenhagen Business School (CBS)) and other educational institutions. I hold a PhD from CBS, and INSEAD.